Visual Identity

An essential part of the Andover brand is its visual identity—elements that include Phillips Academy’s official logos, wordmarks, colors, and fonts. Many of these elements honor the school’s history and remain integral to its narrative today. The following resources are meant to guide consistent expression of the Academy’s visual style. 

Please help to uphold these standards by ensuring that Phillips Academy brandmark, wordmark, seal, other brand graphics (or any of their elements) are not reconstructed or altered in anyway.

Custom logos are rarely created. Such requests must first be approved by the senior administration. If creation of a custom logo is approved, the Office of Communication will provide strategic oversight, design, and final approval.

For questions about the Andover brand, email [email protected].

Identity

Official digital art files must be used when applying Phillips Academy brand marks to communications or materials. The “A”, the seal and wordmark, and any other brand element that represents Phillips Academy must not be recreated, distorted, or changed in any way; this includes altering the font, shape, colors, opacity, or adding a drop shadow.

Primary Brand Marks

Phillips Academy Wordmark

The Phillips Academy wordmark can be used as a primary brand mark. The minimum width of PA wordmark is 1 inch in print and 132 pixels in digital uses.

Phillips Academy Seal Lockup

The Academy’s historic seal combined with the Phillips Academy Andover wordmark is reserved for formal uses only, such as diplomas and head of school communications. Those who would like to use the Phillips Academy seal and wordmark need approval from the Communications Office. Please email [email protected].

This is a vertical configuration only. The seal should not be used in a horizontal format or without the wordmark. The minimum width of PA seal and wordmark is 1 inch in print and 132 pixels in digital uses.

Use of the Phillips Academy seal on its own is prohibited as a graphic element without permission from the Communications Office.

Abbot Seal Lockup

The Abbot Academy seal is the primary brand mark for identifying Abbot Academy, one of the first educational institutions for girls that was open from 1829 to 1973. 

If you would like to use the Abbot Academy seal, please email [email protected] for more details and information on how to download. 

Usage requirements: The Abbot Academy seal should be used as a vertical configuration only. The seal should not be used in a horizontal format or used to create any new logo. The minimum width of PA seal is 1 inch in print and 132 pixels in digital uses.

Secondary Brand Marks

The official  “Andover A” was adopted as the “A for all” in 2024. While various versions of the A have existed for centuries, this official mark honors the 50^th anniversary since the merger of Abbot Academy and Phillips Academy.

Resources

Select brand marks are available for download. Please make sure you choose the correct file for your project—different versions are optimized for print, screen presentations, and web, and colors may display differently across those mediums. 

If you’re unsure which file to use, or if you need a logo that isn’t available for download, please contact the branding team.