Visual Identity
The resources and information below is meant to guide designers, freelancers, editors, and users when working with the Academy's visual style. It is everyone's duty to uphold the Andover brand; any use of the Andover seal, wordmarks, colors, or fonts not detailed on this page is strictly prohibited. Please contact Ken Puleo, Anne Marino, or Jonathan Kapaldo with any questions.
Brand Marks
Phillips Academy Seal and Wordmark
The Phillips Academy seal and typography configuration make up the Phillips Academy wordmark. The wordmark is Phillips Academy's primary brand mark.
Phillips Academy Seal
The Phillips Academy seal is used for formal occasions. Use of the Phillips Academy seal alone may not be used as a graphic element without permission from Communications.
Phillips Academy Wordmark
The Phillips Academy wordmark is a secondary brand mark. Used in spaces in print and digitally where the Phillips Academy seal and wordmark does not fit.
Abbot Academy Seal
The Abbot Academy seal is the primary brand mark for identifying Abbot Academy.
Print Use
- CMYK EPS: black
- CMYK TIFF: Abbot Blue, black
Web Use
- RGB PNG: Abbot Blue, black, white
- RGB JPG: Abbot Blue, black
Clear Space
Seal and Wordmark
Wordmark
Abbot Academy Seal
Phillips Academy Seal and Wordmark clear space
Phillips Academy Wordmark clear space
Abbot Academy Seal clear space
A protected clear space around the brand marks designates the minimum zone in which no other graphic element may appear.
Minimum Size
Seal and Wordmark
Wordmark
Abbot Academy Seal
Phillips Academy Seal and Wordmark minimum size
Phillips Academy Wordmark minimum size
Abbot Academy Seal minimum size
The brand marks should not be used smaller than the minimum size in print and digital. The minimum size provides the smallest size without compromising the integrity of the brand mark.
Color
Primary Colors
- PMS: 286
- CMYK: 100 65 0 10
- RGB: 0 49 156
- HEX: #00319C
- PMS: 542
- CMYK: 60 10 0 0
- RGB: 102 173 220
- HEX: #66ADDC
PMS 286
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
PMS
286
CMYK
100 65 0 10
RGB
0 49 156
HEX
#00319C
CMYK
90 56 0 9
RGB
26 70 166
HEX
#1A46A6
CMYK
80 46 0 8
RGB
51 90 175
HEX
#335AAF
CMYK
70 38 0 7
RGB
77 111 185
HEX
#4D6FB9
CMYK
60 30 0 6
RGB
102 131 195
HEX
#6683C3
CMYK
50 23 0 5
RGB
128 152 205
HEX
#8098CD
CMYK
40 17 0 4
RGB
166 183 220
HEX
#A6B7DC
CMYK
30 11 0 3
RGB
179 193 225
HEX
#B3C1E1
CMYK
20 7 0 2
RGB
204 213 235
HEX
#CCD5EB
CMYK
10 3 0 1
RGB
230 234 245
HEX
#E6EAF5
Secondary Colors (Print)
PMS 116
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
PMS
116
CMYK
0 15 100 0
RGB
255 212 0
HEX
#FFD400
CMYK
0 14 90 0
RGB
255 216 26
HEX
#FFD81A
CMYK
0 12 80 0
RGB
255 220 51
HEX
#FFDC33
CMYK
0 11 70 0
RGB
255 224 77
HEX
#FFE04D
CMYK
0 9 60 0
RGB
255 229 102
HEX
#FFE566
CMYK
0 8 50 0
RGB
255 233 128
HEX
#FFE980
CMYK
0 6 40 0
RGB
255 237 153
HEX
#FFED99
CMYK
0 5 30 0
RGB
255 242 179
HEX
#FFF2B3
CMYK
0 0 20 0
RGB
255 246 204
HEX
#FFF6CC
CMYK
0 0 10 0
RGB
255 250 230
HEX
#FFFAE6
PMS 166
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
PMS
166
CMYK
0 70 100 0
RGB
243 112 33
HEX
#F37021
CMYK
0 63 90 0
RGB
244 126 55
HEX
#F47E37
CMYK
0 56 80 0
RGB
245 140 77
HEX
#F58C4D
CMYK
0 49 70 0
RGB
246 155 100
HEX
#F69B64
CMYK
0 42 60 0
RGB
247 169 121
HEX
#F7A979
CMYK
0 35 50 0
RGB
249 183 144
HEX
#F9B790
CMYK
0 28 40 0
RGB
250 197 166
HEX
#FAC5A6
CMYK
0 21 30 0
RGB
251 212 188
HEX
#FBD4BC
CMYK
0 14 20 0
RGB
252 226 210
HEX
#FCE2D2
CMYK
0 7 10 0
RGB
253 240 233
HEX
#FDF0E9
PMS 376
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
PMS
376
CMYK
50 0 100 0
RGB
141 198 63
HEX
#8DC63F
CMYK
45 0 90 0
RGB
152 203 82
HEX
#98CB52
CMYK
40 0 80 0
RGB
163 209 101
HEX
#A3D165
CMYK
35 0 70 0
RGB
175 215 120
HEX
#AFD778
CMYK
30 0 60 0
RGB
186 220 139
HEX
#BADC8B
CMYK
25 0 50 0
RGB
198 226 159
HEX
#C6E29F
CMYK
20 0 40 0
RGB
209 232 178
HEX
#D1E8B2
CMYK
15 0 30 0
RGB
221 238 197
HEX
#DDEEC5
CMYK
10 0 20 0
RGB
232 243 216
HEX
#E8F3D8
CMYK
5 0 10 0
RGB
243 249 236
HEX
#F3F9EC
PMS 325
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
PMS
325
CMYK
55 0 25 0
RGB
106 201 200
HEX
#6AC9C8
CMYK
50 0 23 0
RGB
121 206 205
HEX
#79CECD
CMYK
44 0 20 0
RGB
135 211 211
HEX
#87D3D3
CMYK
39 0 18 0
RGB
150 217 216
HEX
#96D9D8
CMYK
33 0 15 0
RGB
165 222 222
HEX
#A5DEDE
CMYK
28 0 13 0
RGB
180 228 227
HEX
#B4E4E3
CMYK
22 0 10 0
RGB
195 233 233
HEX
#C3E9E9
CMYK
17 0 8 0
RGB
210 238 238
HEX
#D2EEEE
CMYK
11 0 5 0
RGB
225 244 244
HEX
#E1F4F4
CMYK
6 0 3 0
RGB
240 249 249
HEX
#F0F9F9
Secondary Colors (Web)
- RGB: 45 45 45
- HEX: #2D2D2D
- RGB: 187 230 254
- HEX: #BBE6FE
- RGB: 151 225 230
- HEX: #97E1E6
- RGB: 255 217 38
- HEX: #FFD926
- RGB: 247 247 247
- HEX: #F7F7F7
Fonts
Miller Text and Miller Display (left) and Trade Gothic (right)
The primary and preferred fonts for Phillips Academy marketing and external communications are Miller and Trade Gothic.
- Headlines: Miller Text Semibold
- Subheads: Trade Gothic Bold Condensed 20
- Body copy: Miller Text Roman
- Secondary copy: Trade Gothic Light or Trade Gothic No. 2
If you are an employee of Phillips Academy creating marketing or external communications needing a license of the fonts, please contact Communications to request the fonts installed on your Academy provided computer. If you are an external partner, you can purchase the Miller font from TypeNetwork and Trade Gothic from Linotype.
These fonts may not be available for marketing emails and for PowerPoint presentations. Acceptable fallback fonts for Miller are Georgia and Times. Acceptable fallback fonts for Trade Gothic are News Gothic, Franklin Gothic, or Arial.
Phillips Academy Athletics
Brand
Athletics "A" Logo
Athletics "A" Logo (Reverse)
Phillips Academy Athletics "A" logo
Phillips Academy Athletics "A" logo (reverse)
The Phillips Academy Athletics "A" logo is the primary brand mark used for Andover athletics.
Print Use
- PMS EPS: logo, logo (reverse)
- CMYK EPS: logo, logo (reverse)
- CMYK TIFF: logo, logo (reverse)
Digital Use
- RGB EPS: logo, logo (reverse)
- RGB PNG: logo
- RGB JPG: logo, logo (reverse)
Clear Space
Phillips Academy Athletics logo clear space
A protected clear space around the brand mark designates the minimum zone in which no other graphic element may appear.
Minimum Size
Phillips Academy Athletics "A" logo minimum size
The brand mark should not be used smaller than the minimum size in print and digital. The minimum size provides the smallest size without compromising the integrity of the brand mark.
Color
Primary Colors
- PMS: 286
- CMYK: 100 65 0 10
- RGB: 0 49 156
- HEX: #00319C
- PMS: 542
- CMYK: 60 10 0 0
- RGB: 102 173 220
- HEX: #66ADDC
Secondary Colors
- PMS: 325
- CMYK: 55 0 25 0
- RGB: 106 201 200
- HEX: #6AC9C8
- RGB: 247 247 247
- HEX: #F7F7F7
- RGB: 45 45 45
- HEX: #2D2D2D
Fonts
The primary and preferred fonts for the Phillips Academy Athletics marketing and external communications are Trade Gothic and Miller. Unlike the Andover brands, the athletics look and feel trends using more Trade Gothic throughout the marketing communications to maintain a modern sports appearance.
- Headlines h1, h3, h4, h6: Trade Gothic Bold Condensed 20
- Subheads h2, h5: Miller Text Roman
- Body copy: Trade Gothic Roman
- Secondary copy: Trade Gothic Romain
If you are an employee of Phillips Academy creating marketing or
external communications needing a license of the fonts, please contact
Communications to request the fonts installed on your Academy provided
computer. If you are an external partner, you can purchase the Miller
font from TypeNetwork and Trade Gothic from Linotype.
These fonts may not be available for marketing emails and for PowerPoint presentations. Acceptable fallback fonts for Miller Text are Georgia and Times. Acceptable fallback fonts for Trade Gothic are News Gothic, Franklin Gothic, or Arial.
