Visual Identity

The resources and information below is meant to guide designers, freelancers, editors and users when working with the Academy's visual style. It is everyone's duty to uphold the Andover brand; any use of the Andover seal, wordmarks, colors, or fonts not detailed on this page is strictly prohibited. Please contact Ken Puleo, Anne Marino, or Jonathan Kapaldo with any questions. 

Brand Marks

Phillips Academy Seal and Wordmark

The Phillips Academy seal and typography configuration make up the Phillips Academy wordmark. The wordmark is Phillips Academy's primary brand mark.

Print Use

Web Use

Phillips Academy Seal
The Phillips Academy seal is used for formal occasions. Use of the Phillips Academy seal alone may not be used as a graphic element without permission from Communications. 

Phillips Academy Wordmark

The Phillips Academy wordmark is a secondary brand mark. Used in spaces in print and digitally where the Phillips Academy seal and wordmark does not fit.

Print Use

Web Use

Abbot Academy Seal

The Abbot Academy seal is the primary brand mark for identifying Abbot Academy.

Print Use

Web Use

Clear Space

Phillips Academy Seal and Wordmark clear space

Phillips Academy Wordmark clear space

Abbot Academy Seal clear space

A protected clear space around the brand marks designates the minimum zone in which no other graphic element may appear.

Minimum Size

Phillips Academy Seal and Wordmark minimum size

Phillips Academy Wordmark minimum size

Abbot Academy Seal minimum size

The brand marks should not be used smaller than the minimum size in print and digital. The minimum size provides the smallest size without compromising the integrity of the brand mark.

Color

Primary Colors

PMS 286
  • PMS: 286
  • CMYK: 100 65 0 10
  • RGB: 0 49 156
  • HEX: #00319C
PMS 542
  • PMS: 542
  • CMYK: 60 10 0 0
  • RGB: 102 173 220
  • HEX: #66ADDC
PMS 286
PMS

286

CMYK

100 65 0 10

RGB

0 49 156

HEX

#00319C

CMYK

90 56 0 9

RGB

26 70 166

HEX

#1A46A6

CMYK

80 46 0 8

RGB

51 90 175

HEX

#335AAF

CMYK

70 38 0 7

RGB

77 111 185

HEX

#4D6FB9

CMYK

60 30 0 6

RGB

102 131 195

HEX

#6683C3

CMYK

50 23 0 5

RGB

128 152 205

HEX

#8098CD

CMYK

40 17 0 4

RGB

166 183 220

HEX

#A6B7DC

CMYK

30 11 0 3

RGB

179 193 225

HEX

#B3C1E1

CMYK

20 7 0 2

RGB

204 213 235

HEX

#CCD5EB

CMYK

10 3 0 1

RGB

230 234 245

HEX

#E6EAF5

Secondary Colors (Print)

PMS 116
PMS

116

CMYK

0 15 100 0

RGB

255 212 0

HEX

#FFD400

CMYK

0 14 90 0

RGB

255 216 26

HEX

#FFD81A

CMYK

0 12 80 0

RGB

255 220 51

HEX

#FFDC33

CMYK

0 11 70 0

RGB

255 224 77

HEX

#FFE04D

CMYK

0 9 60 0

RGB

255 229 102

HEX

#FFE566

CMYK

0 8 50 0

RGB

255 233 128

HEX

#FFE980

CMYK

0 6 40 0

RGB

255 237 153

HEX

#FFED99

CMYK

0 5 30 0

RGB

255 242 179

HEX

#FFF2B3

CMYK

0 0 20 0

RGB

255 246 204

HEX

#FFF6CC

CMYK

0 0 10 0

RGB

255 250 230

HEX

#FFFAE6

PMS 166
PMS

166

CMYK

0 70 100 0

RGB

243 112 33

HEX

#F37021

CMYK

0 63 90 0

RGB

244 126 55

HEX

#F47E37

CMYK

0 56 80 0

RGB

245 140 77

HEX

#F58C4D

CMYK

0 49 70 0

RGB

246 155 100

HEX

#F69B64

CMYK

0 42 60 0

RGB

247 169 121

HEX

#F7A979

CMYK

0 35 50 0

RGB

249 183 144

HEX

#F9B790

CMYK

0 28 40 0

RGB

250 197 166

HEX

#FAC5A6

CMYK

0 21 30 0

RGB

251 212 188

HEX

#FBD4BC

CMYK

0 14 20 0

RGB

252 226 210

HEX

#FCE2D2

CMYK

0 7 10 0

RGB

253 240 233

HEX

#FDF0E9

PMS 376
PMS

376

CMYK

50 0 100 0

RGB

141 198 63

HEX

#8DC63F

CMYK

45 0 90 0

RGB

152 203 82

HEX

#98CB52

CMYK

40 0 80 0

RGB

163 209 101

HEX

#A3D165

CMYK

35 0 70 0

RGB

175 215 120

HEX

#AFD778

CMYK

30 0 60 0

RGB

186 220 139

HEX

#BADC8B

CMYK

25 0 50 0

RGB

198 226 159

HEX

#C6E29F

CMYK

20 0 40 0

RGB

209 232 178

HEX

#D1E8B2

CMYK

15 0 30 0

RGB

221 238 197

HEX

#DDEEC5

CMYK

10 0 20 0

RGB

232 243 216

HEX

#E8F3D8

CMYK

5 0 10 0

RGB

243 249 236

HEX

#F3F9EC

PMS 325
PMS

325

CMYK

55 0 25 0

RGB

106 201 200

HEX

#6AC9C8

CMYK

50 0 23 0

RGB

121 206 205

HEX

#79CECD

CMYK

44 0 20 0

RGB

135 211 211

HEX

#87D3D3

CMYK

39 0 18 0

RGB

150 217 216

HEX

#96D9D8

CMYK

33 0 15 0

RGB

165 222 222

HEX

#A5DEDE

CMYK

28 0 13 0

RGB

180 228 227

HEX

#B4E4E3

CMYK

22 0 10 0

RGB

195 233 233

HEX

#C3E9E9

CMYK

17 0 8 0

RGB

210 238 238

HEX

#D2EEEE

CMYK

11 0 5 0

RGB

225 244 244

HEX

#E1F4F4

CMYK

6 0 3 0

RGB

240 249 249

HEX

#F0F9F9

Secondary Colors (Web)

Dark Grey Text
  • RGB: 45 45 45
  • HEX: #2D2D2D
Light Blue Accent
  • RGB: 187 230 254
  • HEX: #BBE6FE
Teal Accent
  • RGB: 151 225 230
  • HEX: #97E1E6
Yellow Accent
  • RGB: 255 217 38
  • HEX: #FFD926
Light Gray Background
  • RGB: 247 247 247
  • HEX: #F7F7F7

Fonts

Miller Text and Miller Display (left) and Trade Gothic (right)

The primary and preferred fonts for Phillips Academy marketing and external communications are Miller and Trade Gothic.

  • Headlines: Miller Text Semibold
  • Subheads: Trade Gothic Bold Condensed 20
  • Body copy: Miller Text Roman
  • Secondary copy: Trade Gothic Light or Trade Gothic No. 2

If you are an employee of Phillips Academy creating marketing or external communications needing a license of the fonts, please contact Communications to request the fonts installed on your Academy provided computer. If you are an external partner, you can purchase the Miller font from TypeNetwork and Trade Gothic from Linotype

These fonts may not be available for marketing emails and for PowerPoint presentations. Acceptable fallback fonts for Miller are Georgia and Times. Acceptable fallback fonts for Trade Gothic are News Gothic, Franklin Gothic, or Arial.

Knowledge & Goodness: The Andover Campaign

Brand Marks

Knowledge & Goodness: The Andover Campaign primary wordmark

The Knowledge & Goodness wordmark with sun is the primary wordmark for the Knowledge & Goodness campaign.

Print Use

Web Use

Knowledge & Goodness: The Andover Campaign secondary wordmark

The Knowledge & Goodness wordmark without the sun is a secondary wordmark for the Knowledge & Goodness campaign. The wordmark is used where space is limited and the primary Knowledge & Goodness wordmark cannot be applied.

Print Use

Web Use

Clear Space

Knowledge & Goodness: The Andover Campaign primary wordmark clear space

Knowledge & Goodness: The Andover Campaign secondary wordmark clear space

A protected clear space, determined by the double height of the bottom bar designates the minimum zone in which no other graphic element may appear.

Minimum Size

Knowledge & Goodness: The Andover Campaign primary wordmark minimum size

Knowledge & Goodness: The Andover Campaign secondary wordmark minimum size

The wordmark should not be used smaller than the minimum size in print and digital communications. The minimum size provides the smallest size without compromising the integrity of the wordmark.

Color

Primary Color

PMS 286
  • PMS: 286
  • CMYK: 100 65 0 10
  • RGB: 0 49 156
  • HEX: #00319C

Secondary Colors

PMS 542U
  • PMS: 542U
  • CMYK: 60 10 0 0
  • RGB: 105 155 197
  • HEX: #699BC5
PMS 108U
  • PMS: 108U
  • CMYK: 0 12 87 0
  • RGB: 255 221 51
  • HEX: #ffdd33
Black
  • CMYK: 0 0 0 100
  • RGB: 35 31 32
  • HEX: #231F20

Fonts

Miller Text and Miller Display (left) and Trade Gothic (right)

The primary and preferred fonts for the Knowledge & Goodness campaign marketing and external communications are Miller and Trade Gothic. 

  • Headlines: Miller Text Semibold
  • Subheads: Trade Gothic Bold Condensed 20
  • Body copy: Miller Text Roman
  • Secondary copy: Trade Gothic Light or Trade Gothic No. 2
  • Folios: Miller Display Bold All Caps

If you are an employee of Phillips Academy creating marketing or external communications needing a license of the fonts, please contact Communications to request the fonts installed on your Academy provided computer. If you are an external partner, you can purchase the Miller font from TypeNetwork and Trade Gothic from Linotype

These fonts may not be available for marketing emails and for PowerPoint presentations. Acceptable fallback fonts for Miller Text are Georgia and Times. Acceptable fallback fonts for Trade Gothic are News Gothic, Franklin Gothic, or Arial.