Receipt revolution

Sisters Chloe and Claire Lee have always had an eye for style and an entrepreneurial spirit to match. From selling thrifted finds as teens to amassing over 650,000 followers on the secondhand marketplace, Poshmark, their journey in the resale world started early. During the pandemic they had their lightbulb moment. Enter Selleb, an innovative app that turns shopping receipts into a new kind of social currency. Unlike traditional platforms, Selleb doesn’t just showcase what people like, it requires proof of purchase—yes, your shopping receipt—to create an honest space for product discovery, free from fake reviews and influencer-sponsored noise.

How did a shared love of fashion inspire Selleb?

Chloe: We’ve been fashion-obsessed since childhood. Even with a strict dress code at our French school, we found ways to accessorize—bows, buttons, patches. But growing up in a household where achievements were rewarded, we had to earn the money for the fashion we wanted. Prize money from violin and cello competitions didn’t go far, so we got creative.

Claire: When we were 13, online secondhand shopping was just emerging. Poshmark (a platform for reselling clothing and accessories) caught our attention, and our first sale—a Victoria’s Secret phone case—happened while we were sleeping. Earning money in your sleep? Totally mind-blowing. That moment changed everything. We got so hooked we started selling everything in our closets, our family’s closets, and flipping thrifted clothes for profits. By high school, we were fashion bloggers with corporate sponsors.

You put fashion aside for a while—why?

Chloe: College. I was considering consulting work, Claire interned in investment banking. But then came the Covid summer of 2021. We reminisced about Poshmark and wondered how to make secondhand selling exciting again. That’s when we had the idea for Selleb—a celebrity fashion auction platform.

Claire: We went all in. I dropped out of Georgetown, Chloe changed her mind about consulting, and we poured our savings into it. We got venture capital funding and built Selleb 1.0. But the real insight came later—people weren’t necessarily buying; they were looking for inspiration. That’s how Selleb 2.0 was born: a platform where users share their actual purchases through receipts, creating a trusted discovery tool.

What is Selleb’s core offering?

Claire: Honest recommendations backed by proof of purchase. Money shapes the world, yet transparency around spending is rare. Selleb reveals what people truly value, creating a real-time cultural archive of consumer behavior.

What makes Selleb stand out from other platforms?

Chloe: No other platform is rooted in such unvarnished, raw inputs as receipts. When a user forwards a receipt or links their Gmail account to Selleb, our system automatically parses order confirmation emails. We use LLMs (Large Language Models) to structure data from emails and turn them into posts. Upon a user’s approval, these posts are pushed to the user’s profile and into their feed, similar to content distribution on Instagram.

Claire: We turn receipts into insights. Your purchases define your style, values, and taste. With AI, we’re mapping users’ “taste DNA” to connect them with like-minded consumers.